We are Pricer!

We help retailers all over the world solve some key in-store challenges, like meeting the New Retail demands and improving store operations and task management. We are a catalyst for retail digitization. By creating game-changing technology and services that are easy to use, adopt and scale, we are making our customers successful in a fully connected world.

Our ESLs are designed and engineered in Sweden, and we carefully examine every detail of the product to ensure the highest possible quality. For three decades, our ideas, technology and people have changed how retailers work and have transformed an entire industry. Today, Pricer is the only ESL provider working with the reliable and scalable optical wireless communications system in the near infrared spectrum. This means that our labels consume considerably less energy than other communication systems while maintaining fast and agile performance and industry-leading battery life.

Getting started

To get started, request a Plaza demo environment from our sales team and sign in and start integrate to it. Then read about how to make requests for the resources you need to access using our HTTP APIs or dedicated client SDKs.